Daphne Freill

Case overview

Our creative agency recently transformed the brand image of a realtor by undertaking a complete brand overhaul. This involved designing a unique, hand-illustrated logo that perfectly captures the essence of their business and sets them apart in a crowded market.

 We also created a stunning for sale sign design, which was printed with the highest quality materials and attention to detail. Additionally, we designed professional business cards that leave a lasting impression, showcasing the realtor’s brand and contact information in a stylish and memorable way. 

The end result was a cohesive and polished brand image that elevated the realtor’s professional standing and helped them connect with clients in a more meaningful way.

The Brief

Our creative brief outlines the comprehensive brand overhaul we delivered for a seasoned real estate professional who had been in the business for 19 years. Our goal was to rejuvenate their brand and help them remain competitive in a rapidly changing market. We started with a hand-illustrated logo, which was designed to reflect the realtor’s experience and expertise in the Oakville area. She also needs printed for sale signs, open house signs and business cards, ensuring that all marketing materials were consistent and cohesive. The entire process was approached with a thoughtful and strategic approach, taking into consideration the realtor’s wealth of experience in the industry. Our aim was to create a fresh and modern brand image that would help them attract new clients and stand out in a crowded market.

Our Approach

We believe in the power of hand illustrated logos to evoke a sense of authenticity and uniqueness for our clients. With this in mind, we approached the creation of a new logo for a real estate agent based in Oakville, inspired by the iconic oak leaf of the region. Our designers created a beautiful, hand-drawn representation of the oak leaf inside the vintage downtown Oakville street lamps, perfectly capturing the essence of the area and the strength of the local real estate market. To complement this new visual identity, we also developed highly reflective for sale signs, designed to be impossible to miss. These signs are not only eye-catching and memorable, but they also demonstrate our commitment to creating high-quality, impactful branding and print solutions for our clients.

The Results

The results were overwhelmingly positive with clients, competitors, and industry experts taking notice of the fresh and modern visual identity. The hand illustrated logo was a standout piece and helped the realtor pierce through the noise in a crowded marketplace. The business card design was professional and memorable, making it easy for clients to keep the realtor’s information on hand. The new signage was eye-catching and conveyed the realtor’s expertise and attention to detail. Years later, the brand is still going strong and the realtor continues to thrive.