Case overview
There is a really gorgeous town home project happening in Southeast Oakville and Nextbrand got the go ahead to name, design and create the marketing to sell the 3 luxury units. The three Georgian style units are fit with all the best finishes and a rooftop terrace.
We also had the unique opportunity to both design and build the construction site hoarding. The client wanted something stylish and unique to help sell the units. Using a local contractor, we build up an amazing custom hoarding complete with real windows and a lightbox illusion that mimics the building actually sitting on the property.
Involvement
The Brief
The creative brief for selling 3 luxury townhomes in downtown Oakville should focus on the unique features and benefits of the properties, as well as the desirable location. The brief should highlight the spacious and modern interiors, high-end finishes, and unique design elements that set these townhomes apart from others on the market. The brief should also emphasize the walkability and convenience of the location, with easy access to local shops, restaurants, and other amenities. To appeal to potential buyers, the brief should be visually appealing and use high-quality images and video to showcase the luxury lifestyle that these townhomes offer.
Our Approach
Our creative agency approached designing a new logo, website, print materials, and construction site hoarding for a luxury townhouse in downtown Oakville with the goal of creating a cohesive and visually stunning brand experience for potential buyers. The logo was designed to reflect the modern and luxurious feel of the townhouses, with sleek lines and a sophisticated color palette. The website showcased high-quality images and virtual tours of the townhouses, as well as an easy-to-use contact form for interested buyers. The print materials, such as brochures and flyers, utilized the same visual language and messaging as the website and logo. The construction site hoarding incorporated the branding and showcased the unique design features of the townhouses, creating a buzz around the project in the local community.
The Results
The cohesive and visually stunning brand experience created by our creative agency helped to generate significant interest and buzz around the project. The high-quality images and virtual tours on the website provided potential buyers with an immersive and engaging experience that helped them to envision themselves living in the luxurious townhouses. The print materials and construction site hoarding further reinforced the brand messaging and helped to increase visibility and awareness of the project. Ultimately, the new branding played a significant role in generating sales and successfully selling the luxury townhouses.
