Case Overview
NüHair Salon’s previous website was in complete disrepair, rendering it unusable for both desktop and mobile visitors. The inability to book appointments online resulted in significant business losses. Recognizing the urgency, we took full control of the digital infrastructure, reclaiming the domain, setting up a secure, client-owned server, and designing a modern, fully functional website tailored to the salon’s needs.
The Brief
The objective was to create a seamless digital experience that made booking appointments effortless while reinforcing the salon’s premium brand identity. The new website needed to be mobile-friendly, visually compelling, and fully optimized for customer engagement. A high-quality feature video was integrated to highlight the expertise of the stylists and the welcoming atmosphere of the salon.
Our Approach
We developed a custom online booking system with detailed fields, allowing customers to easily schedule services. The homepage featured a professionally produced video showcasing the salon’s staff, cleanliness, and high-end styling. A dedicated pricing page was designed for clarity, ensuring a seamless user experience across all devices. All products and historical data were migrated flawlessly from the previous site, preserving business continuity. The new hosting environment gave the salon full ownership and control over its online presence.
The Results
Following the launch, NüHair Salon saw a dramatic improvement in its digital performance. Weekly online bookings increased dramatically, and page views surged by 875%, reflecting a substantial boost in customer engagement. The average time on site reached 3 minutes and 1 second, signaling stronger user interest and a more immersive browsing experience. By delivering a fully optimized and user-friendly platform, we successfully restored and elevated NüHair Salon’s online presence, positioning it for long-term growth.
