March 3, 2023

Why All Real Estate Agents Need a Great Website


Are you a real estate agent looking to take your business to the next level? One of the most important tools in your arsenal is your website. A properly designed and maintained website can help you generate leads, rank higher in Google search results, and provide value to your clients and listings. In this blog post, we’ll explore the importance of a proper real estate agent website and provide tips on how to create one.

Own your Website

First and foremost, it’s important to own your website. This means that you should not rely solely on social media platforms or third-party listing sites to showcase your properties and services. While these platforms can be useful tools for promotion, they should not replace your own website. Owning your website gives you full control over your content and branding, and allows you to create a unique online presence that sets you apart from the competition.

Generate Leads

One of the primary benefits of having your own website is the ability to generate leads. By including lead capture forms on your website, you can collect contact information from potential clients who are interested in your services. These leads can then be added to your database and used for future marketing efforts.

Rank Up in Google Without Paying for Ads

Another major advantage of having a website is the potential for higher search engine rankings. By creating high-quality content and optimizing your website for search engines, you can increase your visibility in Google search results. This can lead to more organic traffic to your website, which in turn can lead to more leads and sales. The best part? Unlike paid advertising, search engine optimization (SEO) can be done for free or at a relatively low cost.

Write Blog Posts That Generate Traffic

Speaking of content, blogging is a great way to generate traffic to your website. By creating blog posts that provide value to your audience, you can attract more visitors to your site and establish yourself as an authority in your industry. For example, you could write blog posts about local real estate market trends, tips for first-time home buyers, or common mistakes to avoid when selling a property.

Offer Value to Your Clients and Listings

In addition to generating leads and traffic, your website can also provide value to your clients and listings. By including detailed property information, high-quality photos and videos, and virtual tours, you can give potential buyers a better sense of what a property has to offer. You can also use your website to showcase your expertise and provide helpful resources for buyers and sellers, such as mortgage calculators, home buying checklists, and local market reports.

Design Your Website Properly

To maximize the effectiveness of your real estate website, it’s important to design it properly. Here are some key design elements to consider:

  • Mobile responsiveness: Your website should be optimized for mobile devices, as more and more people are using smartphones and tablets to browse the web.
  • Clear navigation: Make it easy for visitors to find what they’re looking for by using clear and intuitive navigation menus.
  • High-quality images: Use high-quality images that showcase your properties in the best possible light.
  • User-friendly forms: Make it easy for visitors to contact you by including user-friendly contact forms on your website.
  • Fast load times: Your website should load quickly to avoid frustrating visitors and potentially losing them to competitors.

Use WordPress for Your Website

Finally, we recommend using WordPress as the platform for your real estate agent website. WordPress is a free and open-source content management system that is easy to use, highly customizable, and search engine-friendly. It also offers a wide range of plugins and themes that can help you enhance the functionality and appearance of your website.


A properly designed and maintained website is an essential tool for any real estate agent looking to grow their business. By owning your website, generating leads, ranking higher in Google search results, blogging to generate traffic, offering value to your clients and listings, and using WordPress as your website platform, you can create a powerful online presence that sets you apart from your competition. Remember to design your website with your audience in mind, using clear navigation, high-quality images, user-friendly forms, and fast load times. By following these tips, you can create a website that not only looks great, but also helps you achieve your business goals.

If you’re ready to get started on your real estate website, but need some guidance on how to design and build it, contact us at Nextbrand! We specialize in helping real estate agents create effective websites that drive results. We’ll work with you to develop a custom design that reflects your brand and business goals, and provide ongoing support to ensure your website stays up-to-date and optimized for success. Contact us today to learn more!